Don’t be evil.
-Messiness is a virtue.
-Stay in the office to communicate with your teammates, get away to be alone.
-Say yes as often as possible because it starts thing, it leads to new knowledge and new experience.
-Say “fun” instead of “fine!!!”
-The dress code is “you must wear something”.
-“We’ll figure it out” is a plan good enough.
-It’s always better to be the hedgehog knowing one big thing rather than the fox knowing many things, even you don’t know what that big thing is. In the 90s, Google works on one and only one thing-making the best search engine which is fast, accurate, ease of of use, comprehensiveness, freshness.
-Being open results in faster and greater growth of the industry. Being open means sharing more intellectual properties and research results and giving users East access to your platform. It also means world leading level classes available to all who has the basic technology to get access to the internet.
-We make it easy for users to leave us so that we win them by merits.
-Being open except for we are working on a fast growing new field that is fairly competitive. Google bought Android and decided to make it open while iOS choose to keep it closed. Both work.
-Don’t mind competition. If you focus only on your competitions, you can never create anything truly innovative.
-Great companies do the following: solve a problem in a innovated way; improve and spread that technology fast; grow upon a good product.
-Be a learning animal so you can stay forever young;)
-Set aside your prejudice and judgement when you walk into the door.
-If I open your browser, what would I understand about you that doesn’t show on your resume?
-Who you work with is more important than who you work for.
-We make position for the smart creatives to keep them. Do the right for the people, make the organization to adjust.
-If you love them, let them go after trying your best to keep them: listen to them; help them to recharge and make your commitment, ask them the elevator pitch and ask them to stay if the pitch is not good enough for us to invest; if the emotional attachment is still there, react quickly to adjust; if she really wants to go, let her go.
-Firing sucks.
-The best way to avoid firing is to avoid picking the wrong ones.
-Those who enjoys firing are afraid.
-The sexiest job involves in statistics. Take it! Learn how the right data crunched the right way will help you to improve fast.
-The best way to get ahead in a field is to know more about it. In order to know more, you need to read more. People complain about they don’t that’s the time. But it’s really just they aren’t making it a priority to learn as much as they can about their business.
-Combine passion to contribution.
-Blame Sergey! He felt hopeless about there when others were willingly to try. (and there’s a C*TV joke you don’t wanna miss out here… shhhhh)
-Make fewer decisions.
-Meet everyday for the very very important issues.
-If you want to change people’s behavior, you need to touch their heart instead of wining the argument.
-Spend 80% of your time in 80% of your revenue. You have to spend most of your time in your core business, and you have to love it.
-Internet is a tool, a mean, a method, all those successful companies are using internet to reimagining existing industries.
-In this world, information is hoarded as a mean of control and power. Most managers still think like those Soviet-era bureaucrats: Their job is to parse information and distribute it sparingly, because obviously you can’t trust those young rabble-rousers on the lower floors with the information keys to the company’s kingdom. But the Soviet Union collapsed, and while such a parsimonious approach to spreading information may have been successful when people were hired to work, in the Internet Century you hire people to think.
-Bill Gates in 1999: “Power comes not from knowledge kept but from knowledge shared. A company’s values and reward system should reflect that idea.”
-Always know the details and always know the truth; and create an environment safe enough for others to tell so.
-As the leader you need to hear the bad news. Allow people to share and communicate together by having a weekly company meeting called TGIF where everyone can talk about issues and problems. Everyone can submit questions via Dory, the question gets voted the most will be brought up in the next TGIF.
-Make your communication interesting and insightful. Make an argument or highlight to make things you want to communicate relevant to your team.
-Effective communication cannot be 100% outsourced. It needs to be authentic.
-Say yes to all forms of communications.
-Invest as little as possible when working on a new project that essentially benefit the end user but may hurt the revenue. Analyze the impact. When you bring it out as a product, it should be a finance decision based on sound data, and we will make the right choice.
-Focus on the user and the rest will follow.
-The users are those who uses the product and the customers are those who purchase the ad service. There are rarely conflicts between these two but when there is, we lean to the users.
-I sold Motorola to Lenovo cuz it’s not focused on a good product but having a tons of mediocre products instead.
-Think big. Set goals that are sound different but easy to accomplish. Objectives should make all steps measurable.
-Never worry about competition because it’s the fastest way to become a mediocrity.
-70, 20, 10 rule: 70% of the resource goes to 70% of the core products; 20% of the resource goes to merging projects; and 10% of the resource goes to the crazy ideas.
-Larry wants to digitize literally all books exiting in the world and hoping that when the day universal translation is available, users will be able to learning anything from anywhere. So he starts to take pictures of each page of a book and see how long and how much resource it’ll take to digitize a book and evaluate whether the project is feasible. This is the story of G Books.
-You have to run by ideas not hierarchies. The best idea must win, otherwise good people won’t stay.
-Trust people on making decisions!
-20% Time: hire good people and leave them alone. Allow them 20% of the time to do works doesn’t directly related to their work.
-Soft launch. When the product prove it’s a success, market it, market it hard and proudly, like G Home.
-Fail well. Learn from your failure. Any failure should yield to some technical and marketing insights and help to inform the next effort.
-Ask the hardest question.
-Ask what COULD change in your industry in the next 5 years. What could the company do to disrupt its own business?
-Computers and humans help each other to become better.
-Some young smart creatives may work on the next thing that may render G irrelevant. After all no business wins forever. Someone may find this chilly, but we find this inspiring.
After credit surprise
Smart Contact Lens that can monitor the wearer’s glucose level by measuring glucose in her tears. Spare your blood, spare your pain. 😉
The world is rushing restlessly and ruthlessly in a dark tunnel, but baby my baby, you are ahead of the plastic army, being the first one whispering to me, that there’s light at the end of it.